The Bund stands as one of Shanghai’s most iconic districts, a riverfront promenade dramatically connecting the city’s past and present. This guide provides a comprehensive overview of what to see, do, and experience at The Bund and its surroundings. Furthermore, it offers practical tips to help visitors maximize their experience at this must-see destination.
Why The Bund Matters
Before diving into a detailed itinerary, understanding what makes The Bund special helps visitors appreciate its significance. First and foremost, The Bund is a waterfront stretch situated on the Huangpu River’s western bank, offering direct views of the Pudong skyline. Moreover, fifty-two historic buildings line the Bund, showcasing various Western styles such as Gothic, Baroque, neoclassical, and Art Deco. Consequently, people often call this area “the museum of buildings”.
These majestic structures served as offices, banks, consulates, and trading houses in the early 20th century when they formed part of the city’s foreign concessions. Across the river, the modern skyscraper cluster of Pudong, featuring landmarks like the Oriental Pearl Tower and the Shanghai Tower, creates a dramatic contrast between the historic and the futuristic. Therefore, its visual appeal, profound historical significance, and prime location ensure The Bund appears at the top of any Shanghai must-see list.
Suggested Itinerary: What to Do and See
Visitors can easily craft a sample half-day to full-day plan centered on The Bund and the nearby areas. For example, visitors should arrive early, around sunrise or a bit after, to watch locals exercising and enjoy the calm morning atmosphere. You will see people doing tai chi, jogging, or dancing along the promenade.
After enjoying the early morning activities, stroll along the Bund promenade. Walk from the northern to the southern end, admiring the façades of the historic buildings and the impressive views across the river. Allow about one to two hours for this walk if you plan to stop frequently for photos.
Next, visit Huangpu Park and the People’s Heroes Monument at the north end of The Bund. This green space incorporates the Shanghai People’s Heroes Memorial Tower, a monument built in 1993. Subsequently, cross the Waibaidu Bridge, often known as the Garden Bridge. This picturesque steel bridge looks particularly beautiful near sunrise or sunset.
Midday provides the perfect time to ride the Bund Sightseeing Tunnel. This short three-to-five-minute tunnel passes under the Huangpu River and features interactive lighting and sound effects. While somewhat touristy, it offers a fun experience. Later, after wandering the main promenade, detour into the side streets or alleys just off the Bund for lunch. Here, you will discover cafés, local shops, and more authentic Shanghai vibes.
In the afternoon, cross to the Pudong side. You can take a very cheap ferry or use the sightseeing tunnel, then explore landmarks such as the Shanghai Tower, Jin Mao Tower, or the Oriental Pearl Tower. Finally, experience a Huangpu River cruise in the evening or at night. This remains one of the best ways to see The Bund and Pudong lit up. You can find common cruises lasting 30–60 minutes or opt for a longer dinner cruise if you prefer. After your cruise, climb to a rooftop bar or lounge on the Bund or in a nearby hotel to soak in the night views while sipping a drink. Many historic buildings on the Bund now house chic hotels and restaurants.
More Details and Highlights
As you walk, try to spot some of the historic façades and architectural gems. Look for buildings like the former HSBC Building, the Customs House (famous for its clock tower), and the Nissin Building, which dates back to 1925 and features a mix of Western and Japanese styles. Moreover, consider visiting Shiliupu Pier (Dock 16), once a major commercial pier, which now provides leisure opportunities, river cruises, and riverside walks. Bund 5 (Waitanyuan), a small open area and redevelopment zone along the Bund, serves as a public square and events space.
For photography enthusiasts, the waterfront promenade itself offers sweeping views of Pudong’s skyline. Alternatively, capture a mirrored skyline reflection at night from the river during a cruise or ferry. Rooftop bars or hotels facing the river also provide elevated panoramas.
Tips and Practical Advice
Visitors find morning (for quieter strolls and exercise scenes) and night (for the illuminated skyline) to be the prime times to visit, although midday can become quite crowded. If possible, try to visit on weekdays or during early hours to avoid peak crowds. Regarding weather and clothing, bring an umbrella or raincoat because Shanghai weather can shift rapidly, and wear comfortable walking shoes.
Keep a few notes about tickets and costs in mind. The sightseeing tunnel has a fee, approximately CNY 50 one way or CNY 70 round trip. River cruises vary in price based on the route and duration. Conversely, the ferry across the river is very inexpensive—just a few yuan—and offers a local flavor. Importantly, remain alert in these tourist zones; watch your belongings, especially in crowded areas. Finally, do not just stay on the main promenade—mix in less obvious routes by exploring side alleys and adjacent neighborhoods for more local life and smaller cafés or shops.
Sample “Perfect Bund + Huangpu” Half-Day Loop
If you have around four to five hours, here is a suggested route for a memorable half-day loop:
- Start at Huangpu Park (north end) and check out the People’s Heroes Monument.
- Walk across Waibaidu Bridge.
- Stroll south down the Bund promenade, pausing to appreciate interesting architectural facades.
- Enter the Bund Sightseeing Tunnel and cross to Pudong.
- Explore a bit in Pudong—perhaps visit the Oriental Pearl Tower or Shanghai Tower.
- Return via a night cruise on the Huangpu River.
- Finish with dinner or drinks on the Bund side, enjoying a riverside view.
